Jira Software, JSD, Jira Core – When to Choose What?

If you’re even remotely associated with the software industry, there’s a 100% chance you must have heard about Jira – an application/product/tracking tool developed by software company Atlassian. In our experience, Jira is quite popular than the company (Atlassian). Atlassian does build many other products than Jira.

When they built Jira, they built it with the intention of having a tool for issue or defect tracking. However, over the years, Jira has grown to be a lot more than just a defect management tool. Today, the Jira suite includes the Jira software, the Jira Service Desk, Jira Core, and Jira Portfolio that makes managing projects a breeze. Other flavors of Jira such as JiraOps and Jira Align are emerging.

Using Jira, software teams can build project roadmaps, customize workflows, track progress, prioritize tasks, and achieve end-to-end traceability across software project deliverables.

And the benefits are not limited to software delivery alone. Today, teams across marketing, HR, and finance are leveraging the tracking tool to augment operational efficiency and employee productivity effectively deliverables tracking.

Jira Software 

Who is it for? 

The core need of any software engineering team is to be able to release software products/applications early and release them often. However, this is possible only when individual members of the team can effectively communicate and collaborate, and they have a good understanding of individual contributions, as well as a team.

Why should you use it?

And that’s what Jira software offers. With a platform of planning, tracking, releasing and reporting features, it allows engineering teams to effectively manage deliverables across the software development lifecycle and always produce good quality software.

How does Jira software help?

Using Jira software, you can:

  1. Create user stories, plan sprints, and allocate tasks across your engineering team
  2. Prioritize work, track individual contributions, and get end-to-end visibility into project progress.
  3. Implement the value stream mapping of the SDLC process as workflows
  4. Have access to up-to-date information and release good quality software with confidence.
  5. Leverage real-time data and reports to assess team performance and enhance productivity.
  6. Integrate with a host of other developer tools such as Confluence, Bitbucket, and more and scale your product to meet growing needs.

Jira Service Desk (JSD)

Who is it for?

When it comes to customer support, the core need of any team is to be able to respond to customer incidents or queries and offer a resolution as soon as possible. Only then the teams can enhance the customer experience.

Why should you use it? 

Jira Service Desk is an all-encompassing service desk that is specifically built for modern support teams. With features ranging from automation and self-service, SLAs and CSAT reporting, it offers everything you need to improve NPS..

How does Jira Service Desk help?

Using Jira Service Desk, you can:

  1. Empower customers to submit requests via the easy-to-use help center
  2. Integrate knowledge base for service agents to help them provide a quick resolution to customer queries
  3. Leverage the benefits of Machine Learning that intelligently recommends the right service and learns from every interaction, so you can easily find answers to every customer query.
  4. Link the JSD with Jira Software, and collaborate with development teams to solve issues faster and fuel customer satisfaction.
  5. Customize the service desk with 800+ apps and choose from an array of pre-configured customer service templates to set up business processes, automation rules, and built-in email support – as per your needs.

Jira Core 

Who is it for?

For sales and marketing and other functional teams, efficiently managing tasks across different aspects of work, so they can deliver work on time is a critical business requirement. Using spreadsheets to manually manage tasks is not only time-consuming but prone to error. But not with Jira Core.

Why should you use it? 

Jira Core allows any functional teams to view all project or operations information at a glance. They can manage work between individuals, as well as monitor, track, and measure performance.

How does Jira Core help?

Using Jira Core, you can:

  1. Visualize all functional team workflows on a single board and efficiently organize and manage projects or operations using easy drag and drop features.
  2. Get status updates at a glance and be aware of what every team member is up to – without wasting time in back and forth emails.
  3. Save all project tasks in one place, leverage the many dashboards and reports, and monitor the performance of your team.
  4. For example, marketing teams can get the most from different templates allowing them to start a new campaign, contact a new customer, close a deal and more – quickly and far more efficiently.


For any team, managing deliverables (projects or operations), keeping track of progress, and resolving issues as soon as possible is a typical challenge.

However, the Jira family of products makes all of this seem like a cakewalk. The Jira software empowers developers to streamline the software delivery process, the Jira Service Desk allows customer support teams to accelerate the issue resolution process, and the Jira Core helps functional teams (such as Sales, HR) to manage their sundry list of tasks – for improved outcomes.

No matter what team you belong to, or what your need is, the family of Jira products has you covered for boosting the team productivity.

Have you used Jira? If not, then what are you waiting for?

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