In the present-day aggressive market scenario, the importance and complexities of marketing are undergoing a paradigm shift. Coping with these challenges requires an environment of cohesive communication, planning, teamwork, and execution that can support a multi-channel approach for marketing initiatives. Working with multiple teams to execute marketing campaigns on various channels and optimise the workflow of each of these individual campaigns, as well as the overall project, racing against deadlines and time tracking vis-a-vis progress is what the daily grind of marketing entails.
Traditional project management tools often come up short in managing the complex nature of modern marketing initiative. Flying off with vague plans, inadequate communication between different teams and wastage of time and effort on disorganised action plans are just some of the problems that can derail a marketing initiative. For business, this translates into a negative impact on their ability to launch and run campaigns and achieve growth objectives.
Equipping marketing teams with project management software cut out to handle the complex nature of operations is essential for boosting productivity, achieving objectives, and bringing in an element of job satisfaction. That’s where the notion of using JIRA as a means of alleviating challenges and enhancing performance comes in.
The JIRA Core software with its built-in content management project template and workflow helps in developing marketing assets and copy. Different items such as marketing emails, blogs, and promotional campaigns can be tracked, reviewed, and queued up for approval.
There is also scope to modify the JIRA Core workflow to suit the unique requirements of every marketing campaign. You can add steps like a pre-publishing process for example, or even eliminate certain steps from the standard workflow to expedite the campaign progress.
With every draft and review copy of the entire content generated for a particular marketing campaign complete with dates, keeping track of project progress with JIRA Core is easier than ever before.
Marketing is a cyclical process by its very nature. Marketing teams find themselves caught in the loop of planning projects, breaking it down into small assignments, reviewing, approving, publishing, and collecting market response then starting all over again. Keeping up with these repetitive processes and still coming up with big ideas and aggressive plans of action can get tough to manage.
The right combination of tools, such as JIRA Core and Confluence, can help reduce the manual labour of the marketing processes, sustain team momentum, and keep projects running smoothly.
From putting together a content outline to creating promotional plans, recording notes, and breaking them down into small actionable milestones, Confluence can serve as a handy tool for bringing definition to a marketing project. These tasks can then be executed, reviewed, approved, and tracked using the JIRA Core software. Any marketing task can be integrated with JIRA right from Confluence interface using the Create JIRA Issue option where you enter details such as project name, description, and issue type and your task becomes traceable in JIRA Core.
In short, Confluence is a tool that assists ideation in marketing whereas JIRA Core is the main driver that executes these ideas into an actionable workflow.
Marketing departments comprise different teams – PR, content marketing, email marketing, field marketing, direct marketing, inbound marketing, and so on. While each team is responsible for its own specific tasks, the entire department is working towards a singular goal. Marketing heads need to keep tabs on different workflows to ensure that a project is progressing in the right direction. Using the traditional methods of communication and collaboration, this can turn out to be a tedious, time-consuming process.
Here is how adopting Confluence with JIRA can prove useful:
Once a marketing team learns their way around working with JIRA for handling processes and projects, it can bring in a great deal of efficiency to operations. These top benefits of using Confluence with JIRA marketing campaigns show how this project management software can make a difference:
Marketing entails handling complex project management situations and finding ways to optimise operations. This ever-evolving milieu of modern marketing requires tech tools to operate smoothly. JIRA with Confluence is the innovative tool needed to adopt the agile practices that can propel a strong marketing strategy.
Have you leveraged the power of JIRA and Confluence for streamlining Marketing work processes?