In the present-day aggressive market scenario, the importance and complexities of marketing are undergoing a paradigm shift. Coping with these challenges requires an environment of cohesive communication, planning, teamwork, and execution that can support a multi-channel approach for marketing initiatives. Working with multiple teams to execute marketing campaigns on various channels and optimise the workflow of each of these individual campaigns, as well as the overall project, racing against deadlines and time tracking vis-a-vis progress is what the daily grind of marketing entails. 

Traditional project management tools often come up short in managing the complex nature of modern marketing initiative. Flying off with vague plans, inadequate communication between different teams and wastage of time and effort on disorganised action plans are just some of the problems that can derail a marketing initiative. For business, this translates into a negative impact on their ability to launch and run campaigns and achieve growth objectives. 

JIRA – The Perfect Fit

Equipping marketing teams with project management software cut out to handle the complex nature of operations is essential for boosting productivity, achieving objectives, and bringing in an element of job satisfaction. That’s where the notion of using JIRA as a means of alleviating challenges and enhancing performance comes in.

The JIRA Core software with its built-in content management project template and workflow helps in developing marketing assets and copy. Different items such as marketing emails, blogs, and promotional campaigns can be tracked, reviewed, and queued up for approval. 

There is also scope to modify the JIRA Core workflow to suit the unique requirements of every marketing campaign. You can add steps like a pre-publishing process for example, or even eliminate certain steps from the standard workflow to expedite the campaign progress.

With every draft and review copy of the entire content generated for a particular marketing campaign complete with dates, keeping track of project progress with JIRA Core is easier than ever before. 

Leveraging Confluence with JIRA

Marketing is a cyclical process by its very nature. Marketing teams find themselves caught in the loop of planning projects, breaking it down into small assignments, reviewing, approving, publishing, and collecting market response then starting all over again. Keeping up with these repetitive processes and still coming up with big ideas and aggressive plans of action can get tough to manage. 

The right combination of tools, such as JIRA Core and Confluence, can help reduce the manual labour of the marketing processes, sustain team momentum, and keep projects running smoothly.

From putting together a content outline to creating promotional plans, recording notes, and breaking them down into small actionable milestones, Confluence can serve as a handy tool for bringing definition to a marketing project. These tasks can then be executed, reviewed, approved, and tracked using the JIRA Core software. Any marketing task can be integrated with JIRA right from Confluence interface using the Create JIRA Issue option where you enter details such as project name, description, and issue type and your task becomes traceable in JIRA Core.

In short, Confluence is a tool that assists ideation in marketing whereas JIRA Core is the main driver that executes these ideas into an actionable workflow. 

Uses of Confluence with JIRA for Marketing Campaigns

Marketing departments comprise different teams – PR, content marketing, email marketing, field marketing, direct marketing, inbound marketing, and so on. While each team is responsible for its own specific tasks, the entire department is working towards a singular goal. Marketing heads need to keep tabs on different workflows to ensure that a project is progressing in the right direction. Using the traditional methods of communication and collaboration, this can turn out to be a tedious, time-consuming process. 

Here is how adopting Confluence with JIRA can prove useful: 

  • Launching Multi-Faceted Campaigns

    Marketing teams can use the JIRA Core software to manage different campaigns for one project effectively. From blogs and brochures to presentations, creative asset development, campaign and product launches and organising field events, every conceivable aspect of any marketing project can be controlled and monitored on a single board. 
  • Monitoring Progress Transparently

    The JIRA Core Cloud allows you to visualise marketing tasks and follow their progress – going from ‘to-do’ to ‘done’, transparently. Whether you are looking at assets, blogs, or review cycles, every single task comes with an Open-Draft-Under Review-Add Analytics-Live on Site-Done lifecycle that makes reviews swift and more efficient. 
  • Smooth Communication

    Replace long email chains with instant communication by pinging team members directly and leaving comments or descriptions on issues. The scope for users outside the marketing department, be it members of the sales or R&D team or the client itself, to raise issues, leave comments, and post requests bolsters the overall marketing game plan for any campaign. 
  • Faster Template

    The JIRA Core software comes with pre-set business templates, as well as formats, that help save time on repetitive tasks. For instance, when sprints are complete, you automatically get reports on delivery, complete with details of actions completed within the stipulated time frame. This takes off the pressure of projecting outputs from employees, allowing them to focus on other tasks such as managing blog posts, communication, social media posts, and other large ATL projects.
  • Streamlined Information Sharing

    Confluence with JIRA brings in great ease in the ability to share information up and down the hierarchical levels by allowing you to group projects under pages and sub-pages, analyse content marketing campaigns, and share key takeaways not just with your team but also with the other departments, as well as the clients. 

Benefits of Confluence with JIRA for Marketing Campaigns

Once a marketing team learns their way around working with JIRA for handling processes and projects, it can bring in a great deal of efficiency to operations. These top benefits of using Confluence with JIRA marketing campaigns show how this project management software can make a difference: 

  • Minimise Email List Abuse

    Having different members send out disparate messages to same email addresses is a sure-fire way of losing subscribers. With JIRA, team members can plan a more cohesive email communication strategy and minimise email list abuse. 

  • Effective Campaign Launches

    JIRA promotes cross-functional team collaboration, which, in turn, ensures that product launches and their marketing campaigns are better coordinated. The marketing department is plugged into the product development process, and thus, better poised to give out accurate updates to customers in real-time through social media.

  • Organised Team Work

    JIRA is the most versatile software for organising tasks for marketing projects, especially the ones involving multiple creatives such as videos and graphics. From maintaining spec sheets to managing collateral, JIRA with Confluence brings together functionalities that promote ease of use and help organise workflow through customisation.

  • Collaborative Effort

    JIRA ties up the marketing department with the rest of the company, which helps in building relationships, and in turn, helps in creating more compelling campaigns with a better outreach.


Marketing entails handling complex project management situations and finding ways to optimise operations. This ever-evolving milieu of modern marketing requires tech tools to operate smoothly. JIRA with Confluence is the innovative tool needed to adopt the agile practices that can propel a strong marketing strategy. 

Have you leveraged the power of on JIRA and Confluence for streamlining Marketing work processes?

Contact Us